Digital Marketing Executive

PSPL(Podhikai Scientific Private Limited), one of the fastest-growing analytical testing laboratory in India, is committed to offering prompt, precise and detailed analytical testing solutions to various industries. We offer cutting-edge testing and analytical solutions and provide comprehensive sales and services for scientific equipment specifically suited for industry and academics.

Location: 86, 2nd Floor, Gokul Towers, MS Ramaiah Road, HMR Layout Gokula Extn, Mathikere, Bangalore, Karnataka, India 560054

Roles and Responsibilities:The primary purpose of this role is to ensure the company’s best reach in industry as a trustable Analytical service/testing partner.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.

Required Qualification:

• BBA/MBA with 2 to 4 Years relevant experience in digital marketing and ability to generate and analyze data
• Demonstrable, leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement.